Thursday, August 14, 2008

Proud to Be the Official Sponsor

Marketing works!

Last night, after our small group wrapped-up, Wylie asks if he can drink a Coke. It's 9 o'clock. No "good" parent allows a child to drink a soda that late. But, it's summer...we've been watching the Olympics at night...

Sensing my reluctance, Wylie says quite convincingly:

"Besides, Mom, Coca-Cola is proud to be the official sponsor of the 29th Olympiad"!

Score one for the advertisers and marketers of the world!

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